editing disabled

12642_731057647533_8205222_41879448_1064231_n.jpgAbout Me

Ron Mears
EdD Student Communication and Education
Dept. of Mathematics, Science and Technology
Fall of '07 Entry
Philadelphia, PA. U.S.
rwm2118@columbia.edu
I was previously an adjunct professor of communications at Temple University, where I taught such classes as "Advanced Producing and Directing"
and "Mass Media and Children" to name a few. I currently teach at Delaware County Community College teaching courses such as "Intro to Mass Communications" and "Intro to Interpersonal Communications." I'm a documentary filmmaker; a feature length film I co-directed premiered to positive reviews at Philadelphia Film Festival in April 2008. It is titled Bloodlines: Video Diary Project and involves, in part, two Philadelphia youths who document their own 8th grade school years. I'm also producing, co-directing, and editing a feature length film concerning Catholicism, religion, politics and children titled Father, I am Lost which will be completed sometime in '10.

I own a production company, PAC Productions, which, among other things, promotes and hosts electronic music events in Philadelphia,
particularly of the drum 'n bass genre where I perform as a dnb vocalist under the moniker Humdrum. As a direct result (I think), my dissertation work promotes media literacy, and discusses the use of popular communications such as song lyrics (mostly rap or hip-hop) as a potential learning tool rather than as something to be ignored, judged in value, or censored by educators. If possible, I will likely continue with a similar course of study for the dissertation with the eventual goal of developing media literacy curriculum, for humanities classrooms, that is sensitive to individual student interests and non-traditional literacies. Robert Scholes' book The Rise and Fall of English best reflects my pursuit.


Studio |My Projects | Teaching | Research | References
Studio
I am currently completing the feature length documentary Father, I am Lost as well as the associated album titled Father, I am Lost [Soundtrack], which will be released virally (free) from my label, PAC Media Productions, LLC in order to create traffic to the site and awareness of the film release. After this semester I think I'll be done my coursework, and developing a dissertation proposal concerning constructivist, media literacy learning, potentially as it relates to utilizing pop culture technologies and content, such as song and song lyrics, for learning.

My Projects

Some of your previous assignments have been uploaded to Wiki, but use these pages as a way to elaborate on your ideas and to post comments about other's work.
Class Project One
Class Project Two
Class Project Three

Teaching


How my philosophy and knowledge applies to teaching, teaching aids, curriculum and resources

Research


The Overlap of Constructivism and Critical Media Literacy: The Cognitive Processes of Learning with Technology
Media Literacy and Pop Culture Curriculum Policies: Students Learning and Living in a Highly Technological and Mediated World
Mindtools and Song: Connective Bridges to Social, Cultural, Economic, and Political Stories

References

Adorno, T. & Horkheimer, M. (1972). The dialectic of enlightenment (1st Ed.). New York: Seabury Press.
Alvermann, D., Hagood, M. (2000). Fandom and critical media literacy. Journal of Adolescent & Adult Literacy, 43 (5), 436-446.
American brandstand. (2004). Agenda Inc. Retrieved May 3, 2005, from http://www.agendainc.com/brand04.html.
Bagdikian, B.H. (2004). The New Media Monopoly. Boston: Beacon Press.
Barbules, N. & Callister, T. (2000). Watch it: The risks and promises of information technologies for education. Westview Press: Boulder, CO.
Barney, T. (1999). Readers as text processors and performers: A new formula for poetic intonation. Discourse Processes, 18, 155-167.
Berley, M. (2000). Review: The Rise and Fall of English. Academic Questions, 13 (2), 82-86.
Burklund, C. (1953). Melody in verse. The Quarterly Journal of Speech, 39, 57-60.
Cait La Dee. (2004). Take me home (family). Unreleased demo.
Campbell, P. (1961). Poetry, non-poetry, prose, and verse. Western Speech, 25, 20-24.
Dalmonte, R. (1987). The concept of expansion in theories concerning the relationships between music and poetry. Semiotica, 66, 111-128.
Dewey, J. (1900). The school and society. University of Chicago Press: Chicago, IL.
Dixon, T.L., Linz, D. (1997). Obscenity law and sexually explicit rap music: Understanding the effects of sex, attitudes, and beliefs. Journal of Applied Communication Research, 27, 217-241.
Fallows, J. (1996). Fallows breaking the news: How media undermine democracy. New York: Pantheon.
Fernandes, S. (2003). Island paradise, revolutionary utopia or hustler's haven? Consumerism and Socialism in Contemporary Cuban Rap. Journal of Latin American Cultural Studies, 12, 3, 359-376.
Frith, S. (1996). Performing Rites. Oxford University Press.
Frith, S., Goodwin, D. & Grossberg, L. (1993, Eds). Sound and Vision: The Music Video Reader. Routledge: New York, NY.
Frontline: The Persuaders. (2004, November 9). PBS. Retrieved April 27, 2005, from http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/
Galileo Educational Network. (2007). Galileo Education Network webpage. Retrieved May 1, 2008, from http://www.galileo.org/tips/essential_questions.html
Gardner, H. (1983). Frames of Mind: The Theory of Multiple Intelligences. New York: Basic.
Gitlin, T. (2003). The whole world is watching: Mass media and the making and un-making of the new left. California: University of California Press.
Gruneau R., & Hackett, R. (1990). The Production of T.V. News. In J. Downing (Eds.), Questioning the Media: A Critical Introduction (pp. 281-295). Beverly Hills: Sage.
Guyer, L. (2004). Little room for error at Chrysler. Advertising Age, 12, 5-12.
Hall, S. (1996). Stuart Hall: Critical dialogues and cultural studies. London: Routledge.
Hannah, Robert. (1929). The oral interpretation of lyric poetry. Quarterly Journal of Speech, 15, 374-380.
Hansen, N. (2004). Popular music: The jingles of today? Medium Cool: NYU University. Retrieved May 3, 2005, from http://education.nyu.edu/dcc/mediumcool/fall04/Features/JinglesToday.htm
Haugland, A. (1995). Books as culture/ books as commerce. Journalism Quarterly, 71, 787-797.
Havelock, E. (1979). The ancient art of oral poetry. Philosophy and Rhetoric, 12, 187-202.
Hobbs, R. (1998). The seven great debates in the media literacy movement. Journal of Communication. International Communication Association, p. 16-32.
Hobbs, R. (1999). Teaching the Humanities in a Media Age. Educational Leadership, Scientist, 56 (5): 55-58.
Hobbs, R. (2004). Analyzing advertising in the English language arts classroom. Simile, 4 (2).
Innis, H. (1951). The bias of communication (7th ed.). Toronto: University of Toronto Press.
Jennings, L. (1984). Word-art for people: Toward a future of user-friendly poetry and interactive fiction. Communication Quarterly, 32, 113-119.
Johnson, J., Jackson, L. & Gatto, L. (1995). Violent attitudes and deferred academic aspirations: Deleterious effects of exposure to rap music. Basic and Applied Social Psychology, 16, 27-41.
Jonassen, D., Howland, J., Marra, R. & Crismond, D. (2008). Meaningful learning with technology. Pearson Prentice Hall: Upper Saddle River, NJ.
Kaufman, G. (2003, June 9). Push the Courvoisier: Are rappers paid for product placement. MTV.com. Retrieved May 3, 2005, from http://www.mtv.com/news/articles/1472393/06062003/puff_daddy.jhtml
Kellner, D. (1990). Advertising and Consumer Culture. In Downing et al. (Eds.). Questioning the Media. Portland OR: Book News, Inc.
Kellner, D. (1994). Communications vs. cultural studies: Overcoming the divide. Illuminations. Retrieved November 3, 2004, from http://www.uta.edu/huma/illuminations/kell4.htm
Kiley, D. (2005, April 6). Hip-hop two steps over product placement. Businessweek.online. Retrieved May 3, 2005, from http://www.businessweek.com/the_thread/brandnewday/archives/2005/04/hip_hop_twostep.html
Klein, N. (1999). No logo: Taking aim at the brand bullies. New York: Picador.
Levine, E. (2001). Toward a Paradigm for Media Production Research: Behind the Scenes at General Hospital. Critical Studies in Media Communication, 18(1), pp. 66-82.
Lull, J. (1992, Ed). Popular Music and Communication (2nd Ed). Sage Publications: London.
McBrien, J.L. (1999). New texts new tools: An argument for media literacy. Educational Leadership, 57 (2), 76-80.
McCormick, K. (2001). Finding hope in the humanities. College literature, 26 (3), 129-142.
McLuhan, M. (1964). Understanding media: The extensions of man. New York: McGraw-Hill.
Michie, G. (1999). Holler if you hear me. New York: Teachers College, Columbia University.
Mitchell, G. (2004). D12's Opening Sales Rate Retail Raves. Billboard, 116, 19.
Neer, K. (2005). How product placement works. Stuffo: How Stuff Works. Retrieved May 3, 2005, from http://stuffo.howstuffworks.com/product-placement4.htm
Nye, D. (2006). Technology matters: Questions to live with. The MIT Press: Cambridge, MA.
O’Reilly, B. (2004, March 27). A Ludacris Choice. [Electronic version]. New York Daily News.
Palmer, P. (1998). The Courage to Teach. San Francisco: Jossey-Bass Publishers.
Perkins, D. (1992). Smart schools: Better thinking and learning for every child. The Free Press: New York, NY.
Peters, J. (1995). Historical tensions in the concept of public opinion. Public opinion and the communication of consent. Glasser, T. & Salmon, C. (Eds.). New York: Guilford, 3-35.
Phillips, B.J. (1997). In defense of advertising: A social perspective. Journal of Business Ethics, 19, pp. 109-118.
Post, R. (1981). Turning in the interpretation of verse. The Southern Speech Communication Journal, 47, 39-53.
Powell, K. (1991). Rap music: An education with a beat from the street. Journal of Negro Education, 60, 245-259.
Robb, M. (1963). Growing a taste for poetry. Speech Teacher, 12, 317-321.
Rock ‘n Roll (2005). Rock ‘n Roll Hall of Fame webpage. Retrieved December 3, 2005, from http://www.rockhall.com.com/programs
Schiller, H.I. (1996). Information Inequality. New York: Routledge.
Scholes, R. (1998). The rise and fall of English. Yale University Press: New Haven, CT.
Schudson, M. (1991). Mass Media and Society. New York: Routledge.
Singer and shampoo pitchwoman Ashanti has no problem with product placement. (2005, March 15). Business Customwire. Retrieved April 15, 2005, from http://search.epnet.com/login.aspx?direct=true&db=bwh&an=CX2005074U5442&
Smith, B.H. (1988). Contingencies of Value. Cambridge: Harvard University Press.
Sony (2005). Sony Music webpage. Retrieved May 3, 2005, from http://www.sonymusic.com/home.html
Sprite (1994). Image is nothing. The Coca-Cola Company.
Storey, J. (1997). An Introduction to Cultural Theory and Popular Culture (2nd ed). London: Prentice Hall.
Theall, D. (1996). Beyond the word: Reconstructing sense in the Joyce era of technology. Culture and Communication (1st ed.). Ontario: University of Toronto Press.
Toppo, G. (2005, January 7). Education Dept. paid commentator to promote law. USA Today. Retrieved May 3, 2005, from http://www.usatoday.com/news/washington/2005-01-06-williams-whitehouse_x.htm
Turow, J. (1989). Television and Institutional Power: The Case of Medicine. Rethinking Communication, 2, 454-473.
Verdery, K. (1996). What was socialism, and what comes next? Princeton, NJ: Princeton University Press, 1996.
Wallace, W. & Rubin, D. (1991). Characteristics and constraints in ballads and their effects on memory. Discourse Processes, 14, 181-203.
Wasser, F. (1995). Is Hollywood America? The trans-nationalization of the American film industry. Critical Studies in Mass Communication, 12, 423-437.
Werde, B. (2005, March 8). Rock radio not rolling. Rolling Stone.com. Retrieved May 4, 2005, from http://www.rollingstone.com/news/story/_/id/7092231/beck?pageid=rs.Home&pageregion=single1&rnd=1115252320375&hasplayer=true&version=6.0.8.1024
Wexler, B. (2003, May 5). Poetry is dead. Does anybody really care? [Electronic Version]. Newsweek, U.S. Edition. Retrieved October 22, 2004, from http://nl.newsbank.com/nlsearch/we/Archivesp_product=NWEC&p_theme=nwec&p_action=search&p_maxdocs=200&s_dispstring=poetry%20is%20dead&p_field_advanced0=&p_text_advanced0=("poetry%20is%20dead")&p_perpage=10&p_sort=YMD_date:D&xcal_useweights=no.html
Wiske, M., Franz, K. & Breit, L. (2005). Teaching for understanding with technology. Jossey-Bass: San Francisco, CA.
Wolfenstein, M. (2002). Movie analyses in the study of culture. In A. Williams (Ed.), Film and Television, pp. 68-88. New Jersey: Rutgers.
Youth Entertainment Studios. (2001). Curriculum: Music and Technology. Youth Entertainment Studios, Inc.

References Organized by Theme


Media Effects (Industry and Protectionism)
Adorno, T. & Horkheimer, M. (1972). The dialectic of enlightenment (1st Ed.). New York: Seabury Press.
American brandstand. (2004). Agenda Inc. Retrieved May 3, 2005, from http://www.agendainc.com/brand04.html.
Bagdikian, B.H. (2004). The New Media Monopoly. Boston: Beacon Press.
Berley, M. (2000). Review: The Rise and Fall of English. Academic Questions, 13 (2), 82-86.
Dixon, T.L., Linz, D. (1997). Obscenity law and sexually explicit rap music: Understanding the effects of sex, attitudes, and beliefs. Journal of Applied Communication Research, 27, 217-241.
Fallows, J. (1996). Fallows breaking the news: How media undermine democracy. New York: Pantheon.
Fernandes, S. (2003). Island paradise, revolutionary utopia or hustler's haven? Consumerism and Socialism in Contemporary Cuban Rap. Journal of Latin American Cultural Studies, 12, 3, 359-376.
Frontline: The Persuaders. (2004, November 9). PBS. Retrieved April 27, 2005, from http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/
Gitlin, T. (2003). The whole world is watching: Mass media and the making and un-making of the new left. California: University of California Press.
Innis, H. (1951). The bias of communication (7th ed.). Toronto: University of Toronto Press.
Johnson, J., Jackson, L. & Gatto, L. (1995). Violent attitudes and deferred academic aspirations: Deleterious effects of exposure to rap music. Basic and Applied Social Psychology, 16, 27-41.
Kaufman, G. (2003, June 9). Push the Courvoisier: Are rappers paid for product placement. MTV.com. Retrieved May 3, 2005, from http://www.mtv.com/news/articles/1472393/06062003/puff_daddy.jhtml
Kellner, D. (1990). Advertising and Consumer Culture. In Downing et al. (Eds.). Questioning the Media. Portland OR: Book News, Inc.
Kellner, D. (1994). Communications vs. cultural studies: Overcoming the divide. Illuminations. Retrieved November 3, 2004, from http://www.uta.edu/huma/illuminations/kell4.htm
Kiley, D. (2005, April 6). Hip-hop two steps over product placement. Businessweek.online. Retrieved May 3, 2005, from http://www.businessweek.com/the_thread/brandnewday/archives/2005/04/hip_hop_twostep.html
Klein, N. (1999). No logo: Taking aim at the brand bullies. New York: Picador.
McLuhan, M. (1964). Understanding media: The extensions of man. New York: McGraw-Hill.
Mitchell, G. (2004). D12's Opening Sales Rate Retail Raves. Billboard, 116, 19.
Neer, K. (2005). How product placement works. Stuffo: How Stuff Works. Retrieved May 3, 2005, from http://stuffo.howstuffworks.com/product-placement4.htm
O’Reilly, B. (2004, March 27). A Ludacris Choice. [Electronic version]. New York Daily News.
Peters, J. (1995). Historical tensions in the concept of public opinion. Public opinion and the communication of consent. Glasser, T. & Salmon, C. (Eds.). New York: Guilford, 3-35.
Phillips, B.J. (1997). In defense of advertising: A social perspective. Journal of Business Ethics, 19, pp. 109-118.
Schiller, H.I. (1996). Information Inequality. New York: Routledge.
Schudson, M. (1991). Mass Media and Society. New York: Routledge.
Singer and shampoo pitchwoman Ashanti has no problem with product placement. (2005, March 15). Business Customwire. Retrieved April 15, 2005, from http://search.epnet.com/login.aspx?direct=true&db=bwh&an=CX2005074U5442&
Sony (2005). Sony Music webpage. Retrieved May 3, 2005, from http://www.sonymusic.com/home.html
Sprite (1994). Image is nothing. The Coca-Cola Company.
Toppo, G. (2005, January 7). Education Dept. paid commentator to promote law. USA Today. Retrieved May 3, 2005, from http://www.usatoday.com/news/washington/2005-01-06-williams-whitehouse_x.htm
Turow, J. (1989). Television and Institutional Power: The Case of Medicine. Rethinking Communication, 2, 454-473.
Wasser, F. (1995). Is Hollywood America? The trans-nationalization of the American film industry. Critical Studies in Mass Communication, 12, 423-437.
Werde, B. (2005, March 8). Rock radio not rolling. Rolling Stone.com. Retrieved May 4, 2005, from http://www.rollingstone.com/news/story/_/id/7092231/beck?pageid=rs.Home&pageregion=single1&rnd=1115252320375&has-player=true&version=6.0.8.1024

Cultural Studies (Literature, Poetry, Song)
Burklund, C. (1953). Melody in verse. The Quarterly Journal of Speech, 39, 57-60.
Campbell, P. (1961). Poetry, non-poetry, prose, and verse. Western Speech, 25, 20-24.
Dalmonte, R. (1987). The concept of expansion in theories concerning the relationships between music and poetry. Semiotica, 66, 111-128.
Frith, S. (1996). Performing Rites. Oxford University Press.
Frith, S., Goodwin, D. & Grossberg, L. (1993, Eds). Sound and Vision: The Music Video Reader. Routledge: New York, NY.
Hall, S. (1996). Stuart Hall: Critical dialogues and cultural studies. London: Routledge.
Hannah, Robert. (1929). The oral interpretation of lyric poetry. Quarterly Journal of Speech, 15, 374-380.
Havelock, E. (1979). The ancient art of oral poetry. Philosophy and Rhetoric, 12, 187-202.
Jennings, L. (1984). Word-art for people: Toward a future of user-friendly poetry and interactive fiction. Communication Quarterly, 32, 113-119.
Lull, J. (1992, Ed). Popular Music and Communication (2nd Ed). Sage Publications: London.
Post, R. (1981). Turning in the interpretation of verse. The Southern Speech Communication Journal, 47, 39-53.
Robb, M. (1963). Growing a taste for poetry. Speech Teacher, 12, 317-321.
Storey, J. (1997). An Introduction to Cultural Theory and Popular Culture (2nd ed). London: Prentice Hall.
Theall, D. (1996). Beyond the word: Reconstructing sense in the Joyce era of technology. Culture and Communication (1st ed.). Ontario: University of Toronto Press.
Verdery, K. (1996). What was socialism, and what comes next? Princeton, NJ: Princeton University Press, 1996.
Wexler, B. (2003, May 5). Poetry is dead. Does anybody really care? [Electronic Version]. Newsweek, U.S. Edition. Retrieved October 22, 2004, from http://nl.newsbank.com/nlsearch/we/Archives?p_product=NWEC&p_theme=nwec&p_action=search&p_maxdocs=200&s_dispstring=poetry%20is%20dead&p_field_advanced0=&p_text_advanced0=("poetry%20is%20dead")&p_perpage=10&p_sort=YMD_date:D&xcal_useweights=no.html
Wolfenstein, M. (2002). Movie analyses in the study of culture. In A. Williams (Ed.), Film and Television, pp. 68-88. New Jersey: Rutgers.

Media Literacy & Constructivism (Using media technologies to teach and learn)
Alvermann, D., Hagood, M. (2000). Fandom and critical media literacy. Journal of Adolescent & Adult Literacy, 43 (5), 436-446.
Barbules, N. & Callister, T. (2000). Watch it: The risks and promises of information technologies for education. Westview Press: Boulder, CO.
Barney, T. (1999). Readers as text processors and performers: A new formula for poetic intonation. Discourse Processes, 18, 155-167.
Dewey, J. (1900). The school and society. University of Chicago Press: Chicago, IL.
Gardner, H. (1983). Frames of Mind: The Theory of Multiple Intelligences. New York: Basic.
Haugland, A. (1995). Books as culture/ books as commerce. Journalism Quarterly, 71, 787-797.
Hobbs, R. (1998). The seven great debates in the media literacy movement. Journal of Communication. International Communication Association, p. 16-32.
Hobbs, R. (1999). Teaching the Humanities in a Media Age. Educational Leadership, Scientist, 56 (5): 55-58.
Hobbs, R. (2004). Analyzing advertising in the English language arts classroom. Simile, 4 (2).
Jonassen, D., Howland, J., Marra, R. & Crismond, D. (2008). Meaningful learning with technology. Pearson Prentice Hall: Upper Saddle River, NJ.
Levine, E. (2001). Toward a Paradigm for Media Production Research: Behind the Scenes at General Hospital. Critical Studies in Media Communication, 18(1), pp. 66-82.
McBrien, J.L. (1999). New texts new tools: An argument for media literacy. Educational Leadership, 57 (2), 76-80.
McCormick, K. (2001). Finding hope in the humanities. College literature, 26 (3), 129-142.
Michie, G. (1999). Holler if you hear me. New York: Teachers College, Columbia University.
Nye, D. (2006). Technology matters: Questions to live with. The MIT Press: Cambridge, MA.
Palmer, P. (1998). The Courage to Teach. San Francisco: Jossey-Bass Publishers.
Perkins, D. (1992). Smart schools: Better thinking and learning for every child. The Free Press: New York, NY.
Powell, K. (1991). Rap music: An education with a beat from the street. Journal of Negro Education, 60, 245-259.
Rock ‘n Roll (2005). Rock ‘n Roll Hall of Fame webpage. Retrieved December 3, 2005, from http://www.rockhall.com.com/programs
Scholes, R. (1998). The rise and fall of English. Yale University Press: New Haven, CT.
Wiske, M., Franz, K. & Breit, L. (2005). Teaching for understanding with technology. Jossey-Bass: San Francisco, CA.
Youth Entertainment Studios. (2001). Curriculum: Music and Technology. Youth Entertainment Studios, Inc.